Oh, to be a Princess in waiting!
If you’re one of the 2 billion people from around the world who watched Will and Kate’s Royal Wedding, you’re probably just as excited to hear the recent news confirming Kate’s pregnancy and getting the first peak at her baby bump.
This week’s Forbes article (yes, even the business-savvy intellectuals can’t seem to get enough of the story) highlights the marketing opportunity for the baby gear industry. Kate’s family has already introduced royal-themed baby products that say “Little Prince” and “Little Princess” on their party website, including paper plates and invitations. And the debate has begun: is the family crossing the line, cashing in on their daughter’s good fortune? Or are they just running a business?
And what about the rest of us, who aren’t related to the expecting mother — despite trying to replicate her perfect hair and buying knockoffs of her iconic dresses. Is the royal pregnancy fair game? Fisher Price already sells the Royal Potty. Will Bugaboo introduce a new royal carriage with a Union Jack print?
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